introimage

John P. Roberts

VISIONARY AND PIONEER ... read more

introimage

FRANÇOIS PINAULT

CELEBRATES VENETIAN ANNIVERSARY ... read more

introimage

Stephen Davis

ZIMMER CHILDREN’S MUSEUM  ... read more

Art World

introimage

Inter view: Ed Moses and Larry Bell

Two Cool Schoolers discuss the nows and thens of L... read more

introimage

Into Plein Air

Santa Barbara painter and gallery owner Ralph Wate... read more

introimage

A Painter-ly Style

Most of us have seen works of art that for some re... read more

introimage

ART TO LIFE AWARD 2009 LeRoy Neiman

Big Band. Big Art. Lately, it’s that simple for th... read more

introimage

Donna & Cargill MacMillan, Jr.

  Stepping out of the elevator into the Palm Spring... read more

introimage

Music Carved in Stone

  Many say it was Pythagoras, some 2,500 years ag... read more

introimage

One Take Tony

Legend Anthony Benedetto takes one canvas at a tim... read more

introimage

America Friends of the Israel Museum

American Friends of The Israel Museum ... read more

introimage

Steve Wilson & Laura Lee Brown

Owners, 21C Museum Hotel   &nbs... read more

introimage

Awakening Of A Goddess

Composer Lucia Hwong Mixes Cultural Identity and W... read more

introimage

A Taste of Italy

Italians. They are, simply put, a people who have ... read more

introimage

Once Upon an Otto

A book of photographs of artist Frank Otto’s paint... read more

introimage

Larry Bell

“I am in the process of celebrating my 49th year o... read more

introimage

Q and A: Paul Gray

Richard Gray Gallery’s second- generation director... read more

introimage

Christo & Jeanne-Claude

Christo and Jeanne-Claude (both born June 13, 1935... read more

introimage

Eisenhower Medical Center

Utilizing the arts as a means of healing is a grow... read more

introimage

The Beautiful Illusions of Kohei Nawa

Lost in a little-known area of northern Tokyo, bet... read more

introimage

Donald Hess

CEO, The Hess Collection Fine art and fi... read more

introimage

John Currin

John Currin (b. 1962) is a virtuoso painter whose ... read more

introimage

The Institute For Women and Art at Rutgers University

Ferris Olin, Ph.D. co-directs the Institute for Wo... read more

introimage

Ferus Fetish

While Ferus was influential, it wasn’t the only ho... read more

introimage

Rolex

Mentor & Protégé Arts Initiative A modern off... read more

introimage

Esther Netter

CEO, The Zimmer Museum Among the many child-frien... read more

introimage

Dreaming Watercolors

MAX BECKMANN’S VISUAL IMPRESSIONS VISIT SPAIN The... read more

introimage

Playwright with the Right Stuff

Playwright with the Right Stuff David Henry Hwang... read more

introimage

Nicola Faganello

Consul General of Italy in Los Angeles From class... read more

introimage

Arnold L. Lehman

Director, Brooklyn Museum Career Highlights Sinc... read more

introimage

Bill Viola

Bill Viola (b.1951) is internationally recognized ... read more

introimage

At a Glance: Collecting with Conviction

Have you ever stepped into an art gallery and felt... read more

introimage

Rick Devos' ArtPrize

Rick DeVos continues a family tradition of giving ... read more

introimage

Elizabeth A. Sackler

&g For an institution once considered “establ... read more

introimage

The Jeffrey Foundation

Alyce Morris turned a profound personal problem—a ... read more

introimage

The Art of the Scoundrel: Faked, Forged, and Counterfeit Art

Just another December day in LA. Two affluent busine... read more

introimage

Cheri Pann

Cheri Pann started life in the public housing proj... read more

introimage

Borislav Bogdanovich

  Borislav Bogdanovich (1899-1970) was a Serbian po... read more

introimage

Flomenhaft Gallery

Eleanor and Leonard Flomenhaft founded the Flomenh... read more

introimage

Learning to See

AN ARTIST’S VIEW ON CONTEMPORARY ARTISTS FROM ARTS... read more

introimage

Gonzalo Duran

  Gonzalo Duran was born in Mexico, emigrated to th... read more

introimage

ACA Galleries

“Getting recognized (by Art and Living) was a mile... read more

introimage

Wing Chao Named Humanitarian Ambassador

{password} Coinciding with Expo 2010 Shanghai, an... read more

introimage

Therien & Co.

Almost 30 years ago, a quartet of gentleman antiqu... read more

introimage

Betye Saar

  She has drawn and painted, made prints and photog... read more

introimage

Elinor Milchan

  A magna cum laude graduate of Boston University, ... read more

introimage

Jorge Pensi

WHAT’S IN A HINGE? Renowned furniture and lightin... read more

introimage

Confessions of a Superchef

Getting Intimate with Spain's Reigning King of Cui... read more

introimage

An Intricate Tradition

Chinese Lacquer comes to the Santa Barbara Museum ... read more

introimage

Sold!

AT SOTHEBY’S NEW YORK, PICASSO’S... read more

introimage

LA Art Show

Kim Martindale, Show Producer; George Stern; Parti... read more

introimage

Is it Real or is it Ecstasy?

The Geffen Contemporary at MOCA reopens with a min... read more

introimage

Ed Ruscha

Over the past 50 years, Edward Ruscha’s incisive p... read more

introimage

Three Fell Swoops

With three new archival acquisitions under its bel... read more

introimage

Maya Lin

Recently, Maya Lin had large exhibitions at New Yo... read more

introimage

Dr. Steven Nash

Executive Director, Palm Springs Art Museum When ... read more

introimage

Roxy Paine in Ponderland

Artist and sculptor Roxy Paine discusses his new s... read more

introimage

The Aesthetics of Volume

An Interview with Fernando Botero The paintings o... read more

introimage

Bonnie Clearwater

Executive Director, Museum of Contemporary Art in ... read more

introimage

Eli & Edythe Broad

Last year was an eventful one for Eli and Edythe B... read more

introimage

Lawrence Schiller

At 72, photographer and Renaissance man Lawrence S... read more

introimage

Harald Falckenberg

HARALD
FA L C K E N B E R G PHOENIX ART FOUNDATIO... read more

introimage

Jerome Sans

JÉRÔME SANS DIRECTOR, ULLENS CENTER ... read more

introimage

The Bernard and Shirley Kinsey Foundation for the Arts and Education

Bernard and Shirley Kinsey’s lives embrace art, ph... read more

introimage

Gallery Spotlight

Gemini G.E.L. is more than just an art gallery—art... read more

introimage

A Woven History

DAVID SOLEIMANI CONTINUES J.H. MINASSIAN & CO.... read more

introimage

Advice from an Auspicious Dealer

For Acquavella Galleries’ Michael Findlay, the bes... read more

introimage

Mark Acetelli

  In Mark Acetelli’s small, one-bedroom apartment i... read more

introimage

Buchalter Nemer

BUCHALTER NEMER LAW FIRM WITH A HEART ... read more

introimage

Jeff Fleming

Director, The Des Moines Art Center Career Highli... read more

introimage

The Artful Game Changer: Pacific Standard TIme: Art in LA 1945-1980

The Artful Game Changer PACIFIC STANDARD TIME: AR... read more

introimage

Art Now & Red Dot

George Billis, Founder Although George Billis has... read more

introimage

Thinking Inside the Box

FOR 50 YEARS, ART HAS BEEN THE SECRET INSPIRATION ... read more

introimage

Step Up On Second

Step Up on Second in Santa Monica is a rare instit... read more

introimage

Curator Profile: Elsa Longhauser

“I wanted to help people understand the visual wor... read more

introimage

Howard Bingham

  As a photojournalist, artist, historian and archi... read more

introimage

The International Foundation for Art Research: Facilitating Small Miracles

The International Foundation for Art Research (IFA... read more

introimage

Billy Al Bengston

“There is nothing you can’t do, if you do it right... read more

introimage

Jim McHugh

Jim McHugh has a profound connection with both Los... read more

introimage

A Nationwide Arts Advocate

In recent years, Chris Kennedy has worked tireless... read more

introimage

Jordan Schnitzer

When noted art collector Jordan Schnitzer was a yo... read more

introimage

Kingsley

  A Southern California-based conceptual artist who... read more

introimage

An Ever-Changing Legend

The Palm Springs Art Museum steps forward The bui... read more

introimage

Glorya Kaufman

If philanthropist Glorya Kaufman had been born in ... read more

introimage

Ron Burkhardt

  Ron Burkhardt is a conceptual artist and founder ... read more

introimage

Archi-tailored

In its latest show, Los Angeles’ Museum of Contemp... read more

introimage

Wonder Woman Lisa Dennison

WONDER WOMAN LISA DENNISON THE MOST POWERFUL WOMA... read more

introimage

Norway’s Tortured Heart

Edvard Munch comes to New York’s MoMA Norway’s mo... read more

introimage

Side-by-side

BASQUIAT AND DUBUFFET COLLIDE AT NEW YORK CITY’S PAC... read more

introimage

Jack Rutberg Gallery

The renowned Los Angeles gallery presents The Art ... read more

introimage

PULSE Miami & PULSE New York

Helen Allen, Founder When Helen Allen launched PU... read more

Design World

introimage

Victor Clavell

VICTOR CLAVELL RITZ-CARLTON HOTEL COMPANY, AREA VP, ASIA-PACIFIC ENSURES LUXURY AND EXCELLENCE FOR ASIA ... read more

introimage

Inner Gardens

GREEN THUMB DESIGN BY STEPHEN BLOCK Giverny. Hampton Court. Versailles. Cases in point— plant a beautiful garden and people will travel from all over the world to see it. Just ask landscape designe... read more

introimage

Goddess in the Details

Sally Sirkin Lewis of J. Robert Scott cultivates beauty in simplicity I can’t be all things to all people,” confides Sally Sirkin Lewis, sitting gingerly on a sofa of her own design in the Melrose ... read more

Creative World

introimage

Peter Shiao

PETER SHIAO FOUNDER & CEO, ORB MEDIA GROUP   BY SHERRY DEAN CURRERI Unity for the entire planet is the bold concept behind Peter Shiao’s new entertainment company Orb Media Group. “What we’re... read more

introimage

Daniel Fong: What's in a Crib? Million Dollar Baby Grows Up Fast

DANIEL FONG WHAT’S IN A CRIB? MILLION DOLLAR BABY GROWS UP FAST   BY LISA STAHL The American dream may feel like a footnote in history texts to those hit hard in recent times. But for Chinese Ame... read more

introimage

Lang Lang

Notes from a Classical Pianist   Musicians like Chinese classical pianist Lang Lang develop their affection for music early by embracing how notes create anything—from a song to a symphony. From 5... read more

The Triumph of Christian Audigier

Category: Fashion Published: Monday, 19 July 2010 22:33 Hits: 594

Starting from scratch and now with 30 years experience in the industry, he is open about his success. “I worked much harder at earning the first 600, 700, 800 thousand dollars,” he says. “The earnings come much easier and faster after the first million. It’s a logical process: business is based on the re-orders. The more you produce, the more the orders increase. It is a normal occurrence.”

The czar of street wear keeps up with orders by constantly staying on top of trends. “I come from the streets,” he professes. “I do not have an haute-couture education. I never had any formal training. The three things that inspire me most are the people that I observe, the magazines that I open and the films that I watch. These are the things that allow me to adapt to the market—based on the people’s demand.”

He also closely monitors his products’ performance, which he analyzes via sales reports he receives daily. “I take the top-five selling items and use them to readjust the collections, collections which are all inspired by the American style. I customize trucker caps, jackets, t-shirts, jeans, etcetera by adding my French twist, creating colorful clothes that are full of life and express the message of  ‘enjoy your life.’”

According to the stylist, the Christian Audigier brand is first and foremost a lifestyle, an art de vivre. Now four seasons old, the brand is created by a team of 25 young, full-time designers and several freelance designers, all of whom are overseen by Audigier, who holds the title of artistic director.

“The fashion industry is not the same as selling spaghetti or as the food industry. It is more exciting. You have to fight. You have to be in the spotlight. If you are unknown, no one will come to you,” he says. He has made this assertion his mission; as he says, “insisting is existing.”

“I believe it is extremely important to be audacious,” he opines. “It is the most effective way of marketing a brand or a product. You need a leader to create a following. I placed myself as the frontman to attract my clients. I established the ‘wild marketing’ by giving my clothes to celebrities that I was fortunate enough to bump into.”

Audigier was able to exploit these chance run-ins to his advantage, transforming his clothes from a street wear positioning to that of celebrity wear. Early celebrity followers like Madonna and Britney Spears ushered in a vanguard of A-list Audigier devotees.

Of course, Audiger’s spotlight-craving tendencies and over-the-top self-promotion—he has a huge tattoo of his logo on his back, for example—have garnered him criticism as a fashion world megalomaniac. “Some say I am an opportunist. I do not take this as a criticism,” he responds. “I am a business man. I like doing business—it’s in my blood. I am a true salesman, and when there is an opportunity, I seize it. If I need to speak up and because of it people accuse me of being a megalomaniac, once again, I have no problem with it.”

While he is quick to brush off criticism, he also points out that many of his critics are European in origin. “The French are critics by nature, as opposed to Americans, who are much more free-spirited. My dream was to live in the United States. I love everything here: the movies, the actors, the music. It is a country of discovery,” he says.

As his beloved country has wrestled through the recent worldwide recession, the au courant designer has had to shift gears. In particular, he has been focusing on Europe— France in particular. “I surf like everyone else,” the French stylist says metaphorically. “When there are waves, you have to ride them, so I am trying to diversify myself. I am opening up boutiques and licenses where the markets seem most promising.”

Consequently, Christian Audigier has just signed on five new franchised boutiques in France as well as a franchised lounge/bar in Paris. Meanwhile, he continues to live out his American dream on American soil, despite cancelled plans to move into Michael Jackson’s former residence. “I was supposed to rent the house and I then decided not to,” he reveals. “It is huge—way too big for me and my family.”