作者： Morris Newman

Internet, shminternet, says Jae S. Min of Audi Design Center California in Santa Monica.  Contrary to prevailing opinion, he says, some things just can’t be learned online. One of those things is the corporate culture of Audi Motor Cars in Germany. With the Web, says the chief of design of Audi DCC, “People can get a false sense of understanding something without direct contact.

続きを読む: Envisioning the 21st Century Auto

作者： Morris Newman 2010年 1月 31日(日曜日) 16:00

As GM's Global Chief of Design, Ed Welburn looks to the future

Ed Welburn says he was cheered to find the new Chevrolet Camaro emblazoned on the front page of the New York Times this past July. “Believe it or not, General Motors has a hit car on its hands,” wrote reporters Bill Vlasic and Nick Bunkley.

続きを読む: Now's His Time

Executive Director, Ford Americas Design

Moray Callum is talking about the Mustang this morning, ticking off his favorite parts. As befits the executive director of Ford Americas Design, fine points of style come first. The current model “has a strong face and is very recognizable,” he says approvingly. The profile of the car, meanwhile, tense and muscular like a cat about to pounce, is the “signature that really identifies the car.”

続きを読む: Moray Callum