The Art Fair Craze
Unfortunately, the tragic events of 9/11 derailed Keller’s plans. In the period of despondency that would follow, there would be no room for a flashy new art show on the shores of South Florida. Keller wrung his hands as his first American event had to be cancelled. With the show’s catalogue already printed, more than $1 million in losses were incurred.
From that roadblock, Keller rebounded, determined to build Art Basel Miami Beach into the biggest art fair in the country. By now, it’s clear that he has succeeded. Last year, more than 1,000 journalists turned up to cover the fair and demand for artwork was so hot that some dealers sold out their stands within the first few hours.